1 option
How to launch products in uncertain markets : In volatile times, uncertainty can be turned into a competitive advantage / Jan-Michael Ross, Jan Hendrik Fisch.
- Format:
- Book
- Author/Creator:
- Ross, Jan-Michael, author.
- Fisch, Jan Hendrik, author.
- Language:
- English
- Subjects (All):
- New products--Marketing.
- New products.
- Marketing--Management.
- Marketing.
- Time to market (New products).
- Business logistics.
- Physical Description:
- 1 online resource (1 volume)
- Contained In:
- Contained in (manifestation): MIT Sloan management review
- Place of Publication:
- [Cambridge, Massachusetts] : MIT Sloan Management Review, [2018]
- Notes:
- Description based on online resource; title from cover (Safari, viewed November 1, 2018).
- "Reprint #60114."
- Includes bibliographical references.
- OCLC:
- 1060617394
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.