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Grow faster by changing your innovation narrative : Companies that grow sales faster than industry rivals articulate a coherent, compelling innovation narrative and rely on four powerful levers to make it a reality / George S. Day, Gregory P. Shea.
- Format:
- Book
- Author/Creator:
- Day, George S., author.
- Shea, Gregory P., author.
- Language:
- English
- Subjects (All):
- Business enterprises--Technological innovations.
- Business enterprises.
- Sales management.
- Customer relations.
- Physical Description:
- 1 online resource (1 volume) : illustrations
- Contained In:
- Contained in (manifestation): MIT Sloan management review Vol. 60, no. 2 (Winter 2019)
- Place of Publication:
- [Cambridge, Massachusetts] : MIT Sloan Management Review, [2018]
- Notes:
- Description based on online resource; title from cover (Safari, viewed July 12, 2019).
- Place of publication from publisher's website.
- "Reprint #60205."
- Includes bibliographical references.
- OCLC:
- 1108655159
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