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10 principles of modern marketing : to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches / Ann Lewnes, Kevin Lane Keller.
- Format:
- Book
- Author/Creator:
- Lewnes, Ann, author.
- Keller, Kevin Lane, 1956- author.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Internet marketing.
- Customer relations.
- Physical Description:
- 1 online resource (1 volume)
- Contained In:
- Contained in (manifestation): MIT Sloan management review
- Other Title:
- Ten principles of modern marketing
- Place of Publication:
- [Cambridge, Massachusetts] : MIT Sloan Management Review, [2019]
- Notes:
- Description based on online resource; title from cover (Safari, viewed July 8, 2019).
- "Reprint #60431."
- Includes bibliographical references.
- OCLC:
- 1107798879
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