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The new disrupters : by entering the market with products and services that are every bit as good as those offered by legacy companies, a new breed of disrupters is making it harder than ever for traditional businesses to compete / Rita Gunther McGrath.
- Format:
- Book
- Author/Creator:
- McGrath, Rita Gunther, author.
- Language:
- English
- Subjects (All):
- Disruptive technologies.
- Technological innovations--Management.
- Technological innovations.
- Industrial management.
- Physical Description:
- 1 online resource (1 volume)
- Contained In:
- Contained in (manifestation): MIT Sloan management review
- Place of Publication:
- [Cambridge, Massachusetts] : MIT Sloan Management Review, [2020]
- Notes:
- Description based on online resource; title from cover (Safari, viewed September 17, 2020).
- Place of publication from publisher's website.
- "Reprint #61301."
- Includes bibliographical references.
- OCLC:
- 1196206192
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