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How should companies talk to customers online?/ Brent McFerran, Sarah G. Moore and Grant Packard.
- Format:
- Book
- Author/Creator:
- McFerran, Brent, author.
- Moore, Sarah G., author.
- Packard, Grant, author.
- Language:
- English
- Subjects (All):
- Customer services.
- Business communication.
- Physical Description:
- 1 online resource (14 pages)
- Place of Publication:
- [Place of publication not identified]: MIT Sloan Management Review, 2018.
- Summary:
- Digital customer service is becoming more widely adopted, but one place it falls short is in the language and phrases it uses. Many digital service platforms use words that alienate customers rather than engage them; selecting customer-centric language for chatbots and service platforms can make a significant difference in customer satisfaction.
- Notes:
- Part of the metadata in this record was created with the help of AI Metadata Assistant
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