Disciplined entrepreneurship startup tactics : 15 tactics to turn your business plan into a business / Paul Cheek.

Format:

Sound recording

Author/Creator:

Cheek, Paul, author.

Contributor:

Pollock, Brandon, narrator.

Language:

English

Subjects (All):

Entrepreneurship.

New business enterprises.

Business planning.

Physical Description:

1 online resource (1 audio file)

Edition:

Unabridged.

Place of Publication:

Rego Park : Ascent Audio, 2024.

[Place of publication not identified] : Ascent Audio [2024]

System Details:

audio file

Summary:

In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and executive director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth. This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics-like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products-that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover: - Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions - Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product - Methods for equity distribution that minimize conflict and maximize investor return.

Participant:

Narrator: Brandon Pollock.

Notes:

Unabridged.

OCLC-licensed vendor bibliographic record.

ISBN:

1-66373-527-1

OCLC:

1436442203