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The gap between the vision for marketing and reality : a brief dicussion of the results of the IBM 2011 Global CMO study and what it reveals about how far marketing has come and where there's room for growth / by Phillip Kotler, Bobby J. Calder, Edward C. Malthouse and Peter J. Korsten.
- Format:
- Book
- Author/Creator:
- Kotler, Philip, author.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- 1 online resource (1 volume) : illustrations.
- Contained In:
- MIT Sloan Management review Vol. 54 no. 1 Fall 2012
- Other Title:
- Brief dicussion of the results of the IBM 2011 Global CMO study and what it reveals about how far marketing has come and where there's room for growth
- Place of Publication:
- Cambridge, MA : MIT Sloan Management Review, [2012]
- Notes:
- Description based on online resource; title from title page (Safari, viewed April 23, 2015).
- OCLC:
- 908199992
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