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Customizing social media marketing / Christian Schulze, Lisa Schöler, Bernd Skiera.
- Format:
- Book
- Author/Creator:
- Schulze, Christian, author.
- Schöler, Lisa, author.
- Skiera, Bernd, author.
- Language:
- English
- Subjects (All):
- Social media--Marketing.
- Social media.
- Physical Description:
- 1 online resource (1 volume)
- Contained In:
- MIT Sloan Management Review. Vol. 56, no. 2, Winter 2015.
- Place of Publication:
- Cambridge, MA : MIT, 2015.
- Notes:
- Description based on online resource; title from cover page (Safari, viewed April 27, 2015).
- Includes bibliographical references.
- OCLC:
- 930872122
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