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The case for 'benevolent' mobile apps / Glen L. Urban, Fareena Sultan.
- Format:
- Book
- Author/Creator:
- Urban, Glen L., author.
- Sultan, Fareena, author.
- Language:
- English
- Subjects (All):
- Relationship marketing.
- Customer services--Communication systems.
- Customer services.
- Mobile apps.
- Cell phone advertising.
- Physical Description:
- 1 online resource (1 volume) : illustrations
- Contained In:
- MIT Sloan Management Review. Vol. 56, no. 2, Winter 2015.
- Place of Publication:
- Cambridge, MA : MIT, 2015.
- Notes:
- Description based on online resource; title from cover page (Safari, viewed April 28, 2015).
- Includes bibliographical references.
- OCLC:
- 908405058
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