1 option
Mastering the 'name your product category' game / Fernando F. Suarez, Stine Grodal.
- Format:
- Book
- Author/Creator:
- Suarez, Fernando F., author.
- Grodal, Stine, author.
- Language:
- English
- Subjects (All):
- Product management.
- Brand name products.
- Physical Description:
- 1 online resource (1 volume) : illustrations
- Contained In:
- MIT Sloan management review. Vol. 56, no. 2, Winter 2015.
- Place of Publication:
- Cambridge, MA : MIT, 2015.
- Notes:
- Description based on online resource; title from cover page (Safari, viewed May 5, 2015).
- Includes bibliographical references.
- OCLC:
- 908852535
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