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How CEOs can leverage Twitter : rather than waiting for impressions about a company to be driven by others in social media, CEOs can help shape the conversation / Claudia Kubowicz Malhotra, Arvind Malhotra.
- Format:
- Book
- Author/Creator:
- Malhotra, Claudia Kubowicz, author.
- Malhotra, Arvind, author.
- Language:
- English
- Subjects (All):
- Relationship marketing.
- Customer relations.
- Social media.
- Twitter.
- Physical Description:
- 1 online resource (1 volume) : illustrations
- Place of Publication:
- [Massachusetts] : Massachusetts Institute of Technology, [2016]
- Notes:
- Description based on online resource; title from title page (viewed March 7, 2016).
- "Reprint #57203."
- From MIT Sloan Management Review, Vol. 57, no. 2 (Winter 2016).
- Includes bibliographical references.
- OCLC:
- 944177894
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