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Creating online videos that engage viewers : many companies seek to create online video content that will become popular with consumers. But what are the characteristics of videos that engage consumers? / Dante M. Pirouz, Allison R. Johnson, Matthew Thomson, Raymond Pirouz.
- Format:
- Book
- Author/Creator:
- Pirouz, Dante M., author.
- Pirouz, Raymond, 1969- author.
- Thomson, Matthew, author.
- Johnson, Allison R., author.
- Language:
- English
- Subjects (All):
- Internet videos.
- Customer relations.
- Physical Description:
- 1 online resource (1 volume)
- Place of Publication:
- [Massachusetts] : Massachusetts Institute of Technology, [2015]
- Notes:
- Description based on online resource; title from title page (viewed March 4, 2016).
- "Reprint #56406."
- From MIT Sloan Management Review, Vol. 56, no. 4 (Summer 2015).
- Includes bibliographical references.
- OCLC:
- 944177835
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