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A new vision for personal transportation : The authors argue that applying smart data and the principles of mass customization to transportation ecosystems will enable new business models, and fundamentally change the way we travel / Wolfgang Gruel, Frank Piller.
- Format:
- Book
- Author/Creator:
- Gruel, Wolfgang, author.
- Piller, Frank T., 1969- author.
- Language:
- English
- Subjects (All):
- Transportation.
- Travel--Research.
- Travel.
- Business travel.
- Physical Description:
- 1 online resource (1 volume) : illustrations
- Place of Publication:
- [Massachusetts] : Massachusetts Institute of Technology, [2016]
- Notes:
- Description based on online resource; title from title page (viewed March 7, 2016).
- "Reprint #57213."
- From MIT Sloan Management Review, Vol. 57, no. 2 (Winter 2016).
- Includes bibliographical references.
- OCLC:
- 944177915
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