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How to avoid platform traps : Companies as diverse as Apple, Facebook, and Uber all have transformed industries through platform business models. But the increasing popularity of platform strategies masks a difficult truth: Such strategies are hard to execute well, and are prone to several common pitfalls / Carmelo Cennamo, Juan Santaló.
- Format:
- Book
- Author/Creator:
- Cennamo, Carmelo, author.
- Santaló, Juan, author.
- Language:
- English
- Subjects (All):
- Business planning.
- Strategic planning.
- Physical Description:
- 1 online resource (1 volume)
- Place of Publication:
- [Place of publication not identified] : MIT Sloan Management Review, [2015]
- Notes:
- Description based on online resource; title from cover (viewed April 8, 2016).
- "Vol. 57, no. 1 Reprint #57101."
- OCLC:
- 946526303
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