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The metrics that marketers muddle / Neil T. Bendle, Charan K. Bagga.
- Format:
- Book
- Author/Creator:
- Bendle, Neil T., author.
- Bagga, Charan K., author.
- Language:
- English
- Subjects (All):
- Marketing--Management--Mathematical models.
- Marketing.
- Marketing research--Statistical methods.
- Marketing research.
- Branding (Marketing).
- Physical Description:
- 1 online resource (1 volume) : illustrations
- Contained In:
- MIT Sloan management review Vol. 57, no. 3 (Spring 2016)
- Place of Publication:
- [Cambridge, MA] : MIT Sloan Management Review, [2016]
- Notes:
- Description based on online resource; title from cover page (Safari, viewed April 13, 2016).
- Place of publication from publisher's website.
- Includes bibliographical references.
- OCLC:
- 946944110
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