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How to develop a great digital strategy : to succeed today, companies need a unique value proposition that incorporates digital technologies in a way that is difficult for competitors to replicate / Jeanne W. Ross, Ina M. Sebastian, Cynthia M. Beath.
- Format:
- Book
- Author/Creator:
- Ross, Jeanne W., author.
- Sebastian, Ina M., author.
- Beath, Cynthia Mathis, 1944- author.
- Language:
- English
- Subjects (All):
- Business planning.
- Physical Description:
- 1 online resource (1 volume)
- Contained In:
- MIT Sloan management review Vol. 58, no. 2 (Winter 2017)
- Place of Publication:
- [Cambridge, Massachusetts] : MIT Sloan Management Review, 2017.
- Notes:
- Description based on online resource; title from title page (viewed January 27, 2017).
- "Reprint #58204."
- Includes bibliographical references.
- OCLC:
- 970665163
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