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Mastering the market intelligence challenge : to thrive in rapidly changing economies in regions such as Asia and Africa, multinationals need to take new approaches to gathering and using market intelligence / Murali D.R. Chari, Kimberlee Luce, Inder Thukral.
- Format:
- Book
- Author/Creator:
- Chari, Murali D. R., author.
- Luce, Kimberlee, author.
- Thukral, Inder, author.
- Language:
- English
- Subjects (All):
- Marketing research.
- Marketing--Decision making.
- Marketing.
- Business planning.
- Developing countries--Economic conditions.
- Developing countries.
- Physical Description:
- 1 online resource (1 volume)
- Contained In:
- MIT Sloan management review Vol. 58, no. 2 (Winter 2017)
- Place of Publication:
- [Cambridge, Massachusetts] : MIT Sloan Management Review, 2017.
- Notes:
- Description based on online resource; title from title page (viewed January 27, 2017).
- "Reprint #58208."
- Includes bibliographical references.
- OCLC:
- 970665106
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