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Harnessing the best of globalization : traditional strategies for going global start with a mindset of taking the company's best products or services to other countries : but some companies are taking a different tack -- one that involves a business model grounded in globalization / William R. Kerr.
- Format:
- Book
- Author/Creator:
- Kerr, William R. (William Robert), author.
- Language:
- English
- Subjects (All):
- Globalization--Economic aspects.
- Globalization.
- Commercial products.
- Physical Description:
- 1 online resource (1 volume) : illustrations
- Contained In:
- MIT Sloan management review Vol. 58, no. 1 (Fall 2016)
- Place of Publication:
- [Cambridge, Massachusetts] : MIT Sloan Management Review, 2016.
- Notes:
- Description based on online resource; title from cover (Safari, viewed December 3, 2016).
- "Reprint #58125."
- Includes bibliographical references.
- OCLC:
- 965915908
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