1 option
Intelligence how to compete in China's e-commerce market : a brief discussion about the challenges many Western companies have experienced in China's e-commerce market, and some practical advice on how to successfully compete there / by Xin Wang and Z. Justin Ren.
- Format:
- Book
- Author/Creator:
- Wang, Xin, author.
- Ren, Z. Justin, author.
- Language:
- English
- Subjects (All):
- Electronic commerce--China.
- Electronic commerce.
- Internet marketing--China.
- Internet marketing.
- Physical Description:
- 1 online resource (1 volume) : illustrations
- Contained In:
- MIT Sloan management review Vol. 54 no. 1 Fall 2012.
- Other Title:
- Brief discussion about the challenges many Western companies have experienced in China's e-commerce market, and some practical advice on how to successfully compete there
- Place of Publication:
- Cambridge, MA : MIT Sloan Management Review, [2012]
- Notes:
- Description based on online resource; title from title page (Safari, viewed April 23, 2015).
- OCLC:
- 908199993
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.