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Serve more customers with inclusive product design / Vanessa M. Patrick, Jeffrey D. Shulman.
- Format:
- Book
- Author/Creator:
- Patrick, Vanessa, author.
- Shulman, Jeffrey D., author.
- Language:
- English
- Subjects (All):
- Industrial design--Social aspects.
- Industrial design.
- Diversification in industry.
- Human engineering.
- Physical Description:
- 1 online resource (6 pages)
- Edition:
- [First edition].
- Place of Publication:
- [Cambridge, Massachusetts] : MIT Sloan Management Review, [2024]
- Summary:
- Products designed for the average user can unintentionally exclude those with special needs or from marginalized populations. People designing products for a more diverse set of users can start by asking a simple set of questions. The ADDRESSING framework, which considers diversity along multiple dimensions, including age, disability, religion, and nationality, can help product teams widen their view of their target market.
- Notes:
- OCLC-licensed vendor bibliographic record.
- Reprint #65403.
- OCLC:
- 1434588828
- Publisher Number:
- 53863MIT65403
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