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A tale of two hot sauces : spicing up diversification : the contrasting paths of two hot sauce manufacturers show that managing exposure on multiple fronts is essential / Achal Bassamboo and James G. Conley.
- Format:
- Book
- Author/Creator:
- Bassamboo, Achal, author.
- Conley, James G., author.
- Language:
- English
- Subjects (All):
- Manufacturing processes.
- Production engineering.
- Sauces.
- Physical Description:
- 1 online resource (5 pages)
- Edition:
- [First edition].
- Place of Publication:
- [Cambridge, Massachusetts] : MIT Sloan Management Review, [2024]
- Summary:
- The dueling fortunes of two hot sauce manufacturers demonstrate the power of strategic diversification in the areas of supply chain, products, customers, and channel. Managing risk on these multiple fronts early on, McIlhenny thrived while competitor Huy Fong Foods failed to follow suit, rendering the former market leader an also-ran in hot sauce.
- Notes:
- OCLC-licensed vendor bibliographic record.
- Reprint #65409.
- OCLC:
- 1434575518
- Publisher Number:
- 53863MIT65409
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