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Should you punish or reward current customers? / by Jiwoong Shin and K. Sudhir.
- Format:
- Book
- Author/Creator:
- Shin, Jiwoong, author.
- Sudhir, K., author.
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Customer loyalty programs.
- Customer relations--Management.
- Customer relations.
- Marketing.
- Physical Description:
- 1 online resource (1 volume) : illustrations
- Contained In:
- MIT Sloan Management Review. Vol. 55, no. 1, Fall 2013.
- Place of Publication:
- Cambridge, MA : MIT, 2013.
- Notes:
- Description based on online resource; title from cover page (Safari, viewed April 22, 2015).
- Includes bibliographical references.
- OCLC:
- 908405023
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