1 option
Stories that deliver business insights / by Julien Cayla, Robin Beers, and Eric Arnould.
- Format:
- Book
- Author/Creator:
- Cayla, Julien, author.
- Beers, Robin, author.
- Arnould, Eric J., author.
- Language:
- English
- Subjects (All):
- Consumers--Research.
- Consumers.
- Ethnology.
- Marketing research.
- Physical Description:
- 1 online resource (1 volume) : illustrations
- Contained In:
- MIT Sloan Management Review. Vol. 55, no. 2, Winter 2014.
- Place of Publication:
- Cambridge, MA : MIT, 2014.
- Notes:
- Description based on online resource; title from cover page (Safari, viewed April 22, 2015).
- Includes bibliographical references.
- OCLC:
- 908404894
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.