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The upside to large competitors / by Neeru Paharia, Anat Keinan and Jill Avery.
- Format:
- Book
- Author/Creator:
- Paharia, Neeru, author.
- Keinan, Anat, author.
- Avery, Jill, author.
- Language:
- English
- Subjects (All):
- Marketing.
- Competition.
- Commerce.
- Physical Description:
- 1 online resource (1 volume)
- Contained In:
- MIT Sloan management review. Vol. 56, no. 1, Fall 2014.
- Place of Publication:
- Cambridge, MA : MIT, 2014.
- Notes:
- Description based on online resource; title from cover page (Safari, viewed May 5, 2015).
- OCLC:
- 908852509
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