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What you can learn from your customer's customer / James C. Anderson and Marc Wouters
- Format:
- Book
- Author/Creator:
- Anderson, James C., author.
- Wouters, Marc, authors.
- Language:
- English
- Subjects (All):
- Consumers.
- Consumers--Attitudes.
- Selling.
- Physical Description:
- 1 online resource
- Contained In:
- MIT Sloan management review Vol. 54, no. 2 (Winter 2013)
- Place of Publication:
- Cambridge, MA : MIT Sloan Management Review, [2012]
- Notes:
- Description based on online resource; title from cover (Safari, viewed May 1, 2015).
- "Reprint number 54217."
- Includes bibliographical references.
- OCLC:
- 909780244
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