When employees don't 'like' their employers on social media : many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors? / Marie-Cécile Cervellon, Pamela Lirio.

Format:

Book

Author/Creator:

Cervellon, Marie-Cécile, author.

Lirio, Pamela, author.

Language:

English

Subjects (All):

Branding (Marketing).

Social media--Economic aspects.

Social media.

Corporations--Public relations.

Corporations.

Physical Description:

1 online resource (1 volume) : illustrations

Contained In:

MIT Sloan management review Vol. 58, no. 2 (Winter 2017)

Place of Publication:

[Cambridge, Massachusetts] : MIT Sloan Management Review, 2017.

Notes:

Description based on online resource; title from title page (viewed January 27, 2017).

"Reprint #58201."

Includes bibliographical references.

OCLC:

970665136