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Fan loyalty.

SAGE Knowledge Video: Media and Communication Collection 2020 Available online

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Format:
Video
Contributor:
Butterworth, Michael L., on-screen presenter.
Series:
SAGE video shorts.
SAGE video shorts
Language:
English
Subjects (All):
Sports spectators.
Loyalty.
Genre:
Nonfiction television programs.
Internet videos.
Physical Description:
1 online resource (1 video file (3 min., 26 sec.)) : sound, colour.
Place of Publication:
London, United Kingdom : SAGE Publications Ltd., 2015.
Language Note:
Closed-captions in English.
Summary:
Michael L. Butterworth discusses fan loyalty which is expressed through game attendance, the purchase of merchandise, and even violence. Fans go over the line in various ways including conflict and strategies to stay connected to the team after their own deaths.
Participant:
On-screen presenter, Michael L. Butterworth, Ph.D.
Notes:
Description based on online resource; title from home page (viewed on July 8, 2015).
ISBN:
1-4739-3269-6
9781473932692
OCLC:
1001333697

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