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Audience and reception studies for TV and brands.
- Format:
- Video
- Series:
- SAGE video in practice.
- SAGE video in practice
- Language:
- English
- Subjects (All):
- Online social networks--Economic aspects.
- Online social networks.
- Internet marketing.
- Television viewers.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (11 min., 1 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd., 2015.
- Language Note:
- Closed-captions in English.
- Summary:
- Joel Windalls, a manager at a social media researching organization, explains how his company uses the internet to affect marketing campaigns.
- Participant:
- On-screen presenter, Joel Windalls.
- Notes:
- Description based on online resource; title from home page (viewed on July 7, 2015).
- ISBN:
- 1-4739-3687-X
- 9781473936874
- OCLC:
- 1001336712
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