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Nick Southgate : behavioral economics in advertising.
- Format:
- Video
- Series:
- SAGE video experts.
- SAGE video experts
- Language:
- English
- Subjects (All):
- Advertising--Psychological aspects.
- Advertising.
- Consumer behavior.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (23 min., 53 sec.)) : sound, colour.
- Other Title:
- Behavioral economics in advertising
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd., 2015.
- Language Note:
- Closed-captions in English.
- Summary:
- Professor and Behavioral Economics Consultant Nick Southgate explains how this field changes and challenges what advertising does. He shares information and expertise he has collected throughout his successful career in the advertising industry.
- Participant:
- Presenter, Nick Southgate Ph.D.
- Notes:
- Description based on online resource; title from home page (viewed on June 16, 2015).
- ISBN:
- 1-4739-3705-1
- 9781473937055
- OCLC:
- 1001328012
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