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Audience and reception studies : brands.
- Format:
- Video
- Series:
- SAGE video in practice.
- SAGE video in practice
- Language:
- English
- Subjects (All):
- Market surveys.
- Consumers' preferences.
- Brand name products.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (10 min., 4 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd., 2015.
- Language Note:
- Closed-captions in English.
- Summary:
- This film examines audience and reception studies of brands, including the ways a business can analyse how often its brand is being mentioned and compare its product with other companies.
- Participant:
- Presenter, Phillip Agnew.
- Notes:
- Description based on online resource; title from home page (viewed on June 10, 2015).
- ISBN:
- 1-4739-3224-6
- 9781473932241
- OCLC:
- 1001332008
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