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Advertising and the psyche.
- Format:
- Video
- Series:
- SAGE video tutorials.
- SAGE video tutorials
- Language:
- English
- Subjects (All):
- Advertising--Psychological aspects.
- Advertising.
- Subliminal perception.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (5 min., 11 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd., 2015.
- Language Note:
- Closed-captions in English.
- Summary:
- Professor Arthur Asa Berger examines how advertising infiltrates the unconscious. He analyzes several advertisements to illustrate the methods used to affect consumer behavior.
- Participant:
- On-screen presenter, Arthur Asa Berger, Ph.D.
- Notes:
- Description based on online resource; title from home page (viewed on July 7, 2015).
- ISBN:
- 1-4739-3710-8
- 9781473937109
- OCLC:
- 1001329118
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