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James Devon, advertising.
- Format:
- Video
- Series:
- SAGE video experts.
- SAGE video experts
- Language:
- English
- Subjects (All):
- MBA Inc.
- Advertising campaigns.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (30 min., 57 sec.)) : sound, colour.
- Other Title:
- Advertising
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd., 2015.
- Language Note:
- Closed-captions in English.
- Summary:
- This video examines technology and how the information it provides can drive a customer-centred advertising experience. From the digital environment information is gleaned to create direct marketing tools to use within the virtual platform.
- Participant:
- Presenter, James Devon.
- Notes:
- Description based on online resource; title from home page (viewed on June 16, 2015).
- ISBN:
- 1-4739-3701-9
- 9781473937017
- OCLC:
- 1001331336
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