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Viral life/seed ratio.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Viral marketing.
- Internet advertising.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (3 min., 9 sec.)) : sound, colour
- Other Title:
- Viral life / seed ratio
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd., 2015.
- Language Note:
- Closed-captions in English.
- Summary:
- The viral lift/seed ratio refers to the ratio between total and paid clicks sent through paid advertising of an online media asset. This can be understood through the example provided: Super Bowl advertising.
- Participant:
- On-screen presenter, Dan Faltesek.
- Notes:
- Description based on online resource; title from home page (viewed on July 15, 2015).
- ISBN:
- 1-4739-4719-7
- 9781473947191
- OCLC:
- 1001329121
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