1 option
'Listening' in social media and market research.
- Format:
- Video
- Series:
- SAGE video in practice.
- SAGE video in practice
- Language:
- English
- Subjects (All):
- Marketing research.
- Social media.
- Brand name products.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (10 min., 33 sec.)) : sound, colour.
- Place of Publication:
- London, UK : SAGE Publications Ltd., 2015.
- Language Note:
- Closed-captions in English.
- Summary:
- Osman Junaid explains why and how his company, Human Digital, researches online consumer perceptions of companies, brands, and products.
- Participant:
- Speaker, Osman Junaid.
- Notes:
- Description based on online resource; title from home page (viewed on June 11, 2015).
- ISBN:
- 1-4739-2921-0
- 9781473929210
- OCLC:
- 1001330432
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