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'Listening' in social media and market research.

SAGE Knowledge Video: Media and Communication Collection 2020 Available online

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Format:
Video
Contributor:
Junaid, Osman, on-screen presenter.
Series:
SAGE video in practice.
SAGE video in practice
Language:
English
Subjects (All):
Marketing research.
Social media.
Brand name products.
Genre:
Nonfiction television programs.
Internet videos.
Physical Description:
1 online resource (1 video file (10 min., 33 sec.)) : sound, colour.
Place of Publication:
London, UK : SAGE Publications Ltd., 2015.
Language Note:
Closed-captions in English.
Summary:
Osman Junaid explains why and how his company, Human Digital, researches online consumer perceptions of companies, brands, and products.
Participant:
Speaker, Osman Junaid.
Notes:
Description based on online resource; title from home page (viewed on June 11, 2015).
ISBN:
1-4739-2921-0
9781473929210
OCLC:
1001330432

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