1 option
Behind the screens : Hollywood goes hypercommercial.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Product placement in mass media.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (36 min., 21 sec.)) : sound, colour
- Place of Publication:
- Northampton, Massachusetts : Media Education Foundation, [2015]
- Language Note:
- Closed-captions in English.
- Summary:
- Product placement is seen everywhere in TV shows and movies. This documentary takes you into the world of product placement. Learn about the major companies behind the movies and how they make the big bucks beyond just the movie. The viewer will learn the importance of cross-promotions, merchandising, and tie-ins.
- Participant:
- Interviewees, Janet Waskow and five others.
- Notes:
- Previously issued: 2000.
- Description based on online resource; title from home page (viewed on June 10, 2015).
- ISBN:
- 1-4739-2896-6
- 9781473928961
- OCLC:
- 1001328043
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.