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Campaign principles.
- Format:
- Video
- Series:
- SAGE video tutorials.
- SAGE video tutorials
- Language:
- English
- Subjects (All):
- Mass media.
- Campaign management.
- Publicity.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (22 min., 21 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd., 2015.
- Language Note:
- Closed-captions in English.
- Summary:
- Professor Ronald Rice discusses communication campaigns from target audience identification and research to media for the presentation and how to evaluate the success of the campaign.
- Participant:
- Presenter, Ronald E. Rice Ph.D.
- Notes:
- Description based on online resource; title from home page (viewed on June 16, 2015).
- ISBN:
- 1-4739-3712-4
- 9781473937123
- OCLC:
- 1001324111
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