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Joseph Turow discusses advertising, media economics & media industries.
- Format:
- Video
- Series:
- SAGE video experts.
- SAGE video experts
- Language:
- English
- Subjects (All):
- Mass media.
- Advertising.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (44 min., 41 sec.)) : sound, colour.
- Place of Publication:
- London, UK : SAGE Publications Ltd., 2015.
- Language Note:
- Closed-captions in English.
- Summary:
- In the interview Joseph Turow, a professor of communications, discuss some key topics of advertising and the media industry. Learn about the benefits that the media industry can offer future students and the audiences. Also discover how mass communication has changed over the years with advances of technology and the digital media. These advances have further changed the way advertisers reach the consumers and how the consumers view advertisements through technology. Turow offers insight on the direction media is heading.
- Participant:
- Presenter, Joseph Turow, Ph.D.
- Notes:
- Description based on online resource; title from home page (viewed on June 15, 2015).
- ISBN:
- 1-4739-2936-9
- 9781473929364
- OCLC:
- 1001320779
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