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Psychographics.

SAGE Knowledge Video: Media and Communication Collection 2020 Available online

SAGE Knowledge Video: Media and Communication Collection 2020
Format:
Video
Contributor:
Gamble, Michael, 1943- on-screen presenter.
Gamble, Teri Kwal, presenter.
Series:
SAGE video shorts.
SAGE video shorts
Language:
English
Subjects (All):
Oral communication.
Audiences.
Social surveys.
Genre:
Nonfiction television programs.
Internet videos.
Physical Description:
1 online resource (1 video file (1 min., 29 sec.)) : sound, colour.
Place of Publication:
London, United Kingdom : SAGE Publications Ltd., 2015.
Language Note:
Closed-captions in English.
Summary:
Psychographic information goes beyond demographics for speakers who want to connect with their audience on a deeper level.
Participant:
Presenters, Michael W. Gamble Ph.D., Teri Kwal Gamble Ph.D.
Notes:
Description based on online resource; title from home page (viewed on June 10, 2015).
ISBN:
1-4739-3283-1
OCLC:
1001325020

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