Effectuation : Rethinking Fundamental Concepts in the Social Sciences / Saras Sarasvathy.

Format:

Book

Author/Creator:

Sarasvathy, Saras D., 1959- author.

Series:

Cambridge elements. Elements in business strategy

Elements in Business Strategy Series

Language:

English

Subjects (All):

Entrepreneurship.

Executive ability.

Strategic planning.

Physical Description:

1 online resource (70 pages) : digital, PDF file(s).

Edition:

First edition.

Place of Publication:

Cambridge, England : Cambridge University Press, [2024]

Summary:

Effectuation has become the basis for educating entrepreneurs and managers. Derived from cognitive and behavioral economic studies of expert entrepreneurs, effectuation shows how to cocreate value in highly uncertain situations. The framework of effectuation consists in techniques that minimize the use of predictive information and ways to turn control itself into strategy. In doing so, the effectual process opens up radically new ways to rethink a variety of fundamental concepts in all the social sciences. This ranges from risk and return to markets and governments in economics; attitudes toward ends and means in psychology; opportunism and altruism in social psychology; and even success and failure in strategic management. Effectuation theory inverts several older approaches in what Herbert Simon referred to as the 'sciences of the artificial'. These inversions suggest an entrepreneurial method based on non-predictive control that complements the predictive control techniques of the scientific method

Notes:

Title from publisher's bibliographic system (viewed on 29 May 2024).

Description based on print version record.

Includes bibliographical references.

ISBN:

9781009117630

1009117637

9781009117432

1009117432

9781009103985

1009103989