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Data Is Everybody's Business : The Fundamentals of Data Monetization / Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens.
- Format:
- Book
- Author/Creator:
- Wixom, Barbara Haley, 1969- author.
- Beath, Cynthia Mathis, 1944- author.
- Owens, Leslie (Leslie Ann), 1972- author.
- Series:
- Management on the cutting edge.
- Management on the Cutting Edge Series
- Language:
- English
- Subjects (All):
- Big data--Economic aspects.
- Big data.
- Data mining--Economic aspects.
- Data mining.
- Electronic data processing--Economic aspects.
- Electronic data processing.
- Physical Description:
- 1 online resource (x, 190 pages) : illustrations.
- Edition:
- First edition.
- Other Title:
- The Fundamentals of Data Monetization
- Place of Publication:
- Cambridge, Massachusetts : The MIT Press, [2023]
- Summary:
- "A guide for business leaders to understand the capabilities and strategies necessary to make money from their data"-- Provided by publisher.
- Contents:
- Intro
- Contents
- Series Foreword
- Foreword
- Introduction: Data Is Everybody's Business
- 1 Data Monetization
- 2 Data Monetization Capabilities
- 3 Improving with Data
- 4 Wrapping with Data
- 5 Selling Information Solutions
- 6 Creating a Data Democracy
- 7 Data Monetization Strategy
- 8 Monetizing Your Data
- Appendix: The Capability Assessment Worksheet
- Acknowledgments
- Notes
- Index.
- Notes:
- Includes bibliographical references and index.
- Description based on print version record.
- Includes index.
- ISBN:
- 9780262375344
- 0262375346
- 9780262375351
- 0262375354
- OCLC:
- 1351567250
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