Inside the competitor's mindset : how to predict their next move and position yourself for success / John Horn.

Format:

Book

Author/Creator:

Horn, John, author.

Series:

Management on the cutting edge

Language:

English

Subjects (All):

Competition.

Industrial management.

Leadership.

Organizational change.

Physical Description:

1 online resource (xiv, 256 pages) : illustrations.

Edition:

1st ed.

Place of Publication:

Cambridge, Massachusetts : The MIT Press, [2023]

Summary:

"Practical guidance for business leaders to learn what their competitors will do and why, so organizations are better prepared to meet competitive challenges"-- Provided by publisher.

Contents:

Intro

Contents

Series Foreword

Preface

I Through the Looking Glass

Introduction: Companies Do the Darndest Things

II Your Irrational Competitor

1 How Can You Get inside Your Competitor's Head?

2 Thinking about All Kinds of Competitors

3 How Will They React?

4 Are They Getting Ready to Pounce on Us?

III Pull Back the Curtain

5 Lessons from Other Professionals

6 How Can I Put These Concepts into Practice?

7 Integrate Competitive Insight into the Organization

IV Conclusion

8 YouCan Understand Your Competitor

Acknowledgments

Notes

Index.

Notes:

Includes bibliographical references and index.

OCLC-licensed vendor bibliographic record.

Description based on publisher supplied metadata and other sources.

Other Format:

Print version: Horn, John. Inside the competitor's mindset

ISBN:

0-262-37364-5

0-262-37363-7

OCLC:

1373985515