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Radio's Second Century : Past, Present, and Future Perspectives / John Allen Hendricks.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Radio broadcasting.
- Physical Description:
- 1 online resource
- Place of Publication:
- New Brunswick, NJ : Rutgers University Press, [2020]
- Language Note:
- In English.
- Summary:
- One of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays examine the regulatory concerns that continue to exist for public radio, commercial radio, and community radio, and discuss the hindrances and challenges posed by government regulation with an emphasis on both American and international perspectives. Radio’s impact on cultural hegemony through creative programming content in the areas of religion, ethnic inclusivity, and gender parity is also explored. Taken together, this volume compromises a meaningful insight into the broadcast industry’s continuing power to inform and entertain listeners around the world via its oldest mass medium--radio.
- Contents:
- Frontmatter
- Contents
- Foreword
- Preface
- 1. Digital Radio: Audio Listening from AM to FM to XM . . . and Beyond
- 2. Audience Research and Web Features of Radio Stations in a Time of Uncertainty
- 3. The Parasocial Nature of the Podcast
- 4. Social Media Analytics, Radio Advertising, and Strategic Partnerships
- 5. The Shrinking Electronic Town Square: Localism in American Talk Radio
- 6. The Fandom of Howard Stern and Its Relationship to His Success: The “King of All Media” and a Dynamic Audience
- 7. The War of the Worlds Broadcast: Fake News or Engaging Storytelling?
- 8. Unpredictable Programming: A Freeform Approach to Building Audiences
- 9. Air to the Kingdom: Religion and the Soul of Radio
- 10. “A More Inclusive Public Service”: Can NPR Serve All of America?
- 11. The Sound of Yellow Rain: Resisting Podcasting’s Sonic Whiteness
- 12. Canadian Community/Campus Radio: Struggling and Coping on the Cusp of Change
- 13. Revenge of the Nerds: How Public Radio Dominated Podcasting and Transformed Listening to Audio
- 14. Reproducing Analog Pathologies in the Digital Radio Landscape: The Case of Greece
- 15. Almost 100 Years of Women in Radio: Where Are We Now?
- Acknowledgments
- About the Editor
- Notes on Contributors
- Index
- Notes:
- Includes bibliographical references and index.
- Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jun 2020)
- ISBN:
- 0-8135-9850-8
- OCLC:
- 1110126853
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