Servitization : assessment protocol for action / Antonio Perez Marquez.

Format:

Book

Author/Creator:

Pérez Márquez, Antonio, author.

Language:

English

Subjects (All):

Service industries--Management.

Service industries.

Physical Description:

1 online resource (122 pages)

Edition:

First edition.

Place of Publication:

New York, NY : Business Expert Press, LLC, 2022.

Summary:

Managing a servitization strategy is a tough managerial challenge due to the delicate and high business implications. What do you need to know to achieve the outcomes the company wants? A reliable, practical, and effective instrument and a relevant dynamic managerial capability for motivation and adoption decision. This is the value proposition of Servitization: Assessment Protocol for Action. Servitization is about adding service value to the manufacturing business. The concise content develops pioneering processes and application models through its 5 chapters, written in a colloquial way with real examples while offering corresponding application dynamics that allow incorporating the reader's own experiences on the subject. This book is a suitable support for directors and managers of the manufacturing industry, as well as a tool for immediate action for the professionals interested in the business service innovation model, university professors and students, researchers and consultants, and anyone interested in adding value of service to your business.

Contents:

Cover

Halftitle

Title

Copyright

Description

Contents

Testimonials

Preface

Acknowledgments

Introduction

Chapter 1: The Service Value Chain

Chapter 2: Servitization: An Assessment Holistic Perspective

Chapter 3: Service Compliance Management

Chapter 4: Dynamic Capabilities

Chapter 5: Innovation and Sustainability

Appendix

Terminology

Notes

References

About the Author

Index

Adpage

Backcover.

Notes:

Description based on publisher supplied metadata and other sources.

Description based on print version record.

Includes bibliographical references and index.

Other Format:

Print version: Pérez Márquez, Antonio Servitization

ISBN:

9781637424216

1637424213

OCLC:

1348477064