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Kids and retailing / guest editor: Professor Brigitte de Faultrier.
- Format:
- Book
- Series:
- International Journal of Retail and Distribution Management
- International journal of retail & distribution management, 0959-0552 ; volume 42, number 11/12, 2014
- Language:
- English
- Subjects (All):
- Retail trade.
- Child labor.
- Physical Description:
- 1 online resource (135 p.)
- Place of Publication:
- [Bradford, England] : Emerald Group Publishing Limited, 2014.
- Language Note:
- English
- Contents:
- ""Cover ""; ""Editorial advisory board ""; ""Guest editorial ""; ""Defining a retailer�schannel strategy applied to young consumers ""; ""The shopscapes: a tool and a methodology to better grasp kid�s experiences of retailing ""; ""Co-operation in the supermarket aisle: young children�s accounts of family food shopping ""; ""Children entertainment in retail stores""; ""When children express their preferences regarding sales channels ""; ""Children�s response to co-branded products: the facilitating role of fit ""
- ""The impact of packaging colouron children�s brand name memorization (7-12 years old) """"The impact of visual and child-oriented packaging elements versus information on children�s purchase influence across various age groups ""
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- Description based on online resource; title from PDF title page (ebrary, viewed February 10, 2015).
- ISBN:
- 1-78441-714-9
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