Strategic thinking and writing / Michael Edmondson.

Format:

Book

Author/Creator:

Edmondson, Michael, author.

Language:

English

Subjects (All):

Strategy.

Thought and thinking.

Physical Description:

1 online resource (177 pages)

Edition:

1st ed.

Place of Publication:

New York, NY : Business Expert Press, 2019.

Summary:

In today's hyper-connected, dynamic, and ever changing global marketplace, storytelling is the new strategic imperative for organizations that want to achieve and sustain growth. The power of narrative, however, is built upon the foundation of strategic thinking and writing. As technology has democratized the power to share stories with the world, succeeding in today's age of collaborative commerce demands that leaders on all levels develop and enhance the business competency of storytelling built on strategic thinking and writing in order to drive customer engagement, enhance business performance, and remain relevant. Perhaps nowhere is the evidence of storytelling more prevalent than Amazon. In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in executive meetings. Bezos replaced PowerPoint slides with a six page narrative that executives prepare. The start of each meeting involves attendees reading the six page narrative for 30 minutes followed by a discussion. Writing the six page memo requires research, time, and multiple revisions. The six page memo also requires one to think and write strategically. That's where this publication can help. Part one consists of three chapters that focus on examining the various definitions associated with thinking and the process of strategic thinking. Part two shifts the attention towards strategic writing and provides the reader with a step-by-step guide on how to create a clear, concise, and compelling six page memo.

Contents:

Cover

Strategic Thinking and Writing

Advance Quotes for Strategic Thinking and Writing

Abstract

Contents

Acknowledgments

CHAPTER 1: The Types of Thinking

PART 1 Thinking

CHAPTER 1 The Types of Thinking

CHAPTER 2: The Components of Thinking

CHAPTER 3: Strategic Thinking

CHAPTER 4: The Process of Strategic Thinking

PART 2 Writing

CHAPTER 6: Three Writing Strategies

CHAPTER 7: Strategic Business Writing

CHAPTER 8: Strategic Writing Topics

CHAPTER 5: Amazon's Six-Page Memo

APPENDIX: List of 300 Words and Definitions

About the Author

Index

Ad Page

Back Cover.

Notes:

Description based on print version record.

ISBN:

9781949443424

1949443426