The purpose revolution : how leaders create engagement and competitive advantage in an age of social good / John Izzo, Jeff Vanderwielen.

Format:

Book

Author/Creator:

Izzo, John B. (John Baptist), 1957- author.

Vanderwielen, Jeff, author.

Language:

English

Subjects (All):

Leadership.

Social responsibility of business.

Physical Description:

1 online resource (273 pages) : illustrations

Edition:

1st ed.

Place of Publication:

Oakland, California : Berrett-Koehler Publishers, Inc., 2018.

Summary:

Discover the Purpose Advantage! Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits--they want them to do some social good, too. These "purpose-driven" companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.

Contents:

Cover

Half Title

Title

Copytright

Dedication

Contents

Preface

INTRODUCTION Are You Ready for the Purpose Revolution?

PART ONE Harnessing the Power of Purpose

CHAPTER 1 The Purpose Advantage

CHAPTER 2 First, Find Your Purpose

CHAPTER 3 Brand Purpose from the Inside Out

CHAPTER 4 Why Most Leaders and Companies Are Failing at Purpose

PART TWO Leading a Purpose-Driven Culture

CHAPTER 5 Every Leader Must Have a Purpose

CHAPTER 6 Drive Job Purpose, Not Job Function

CHAPTER 7 Get Hands-On Purpose

CHAPTER 8 Create a Clear Line of Sight to Purpose

CHAPTER 9 How to Win Talent in the Purpose Revolution

CHAPTER 10 Eight Practices for Thriving in the Age of Social Good

CONCLUSION What to Do Right Now

Notes

Acknowledgments

Index

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Z

About the Authors.

Notes:

Includes index.

Description based on print version record.

ISBN:

1-62656-967-3