The referral of a lifetime : never make a cold call again! / Tim Templeton ; foreword, Ken Blanchard.

Format:

Book

Author/Creator:

Templeton, Timothy L., author.

Contributor:

Blanchard, Kenneth H., writer of foreword.

Language:

English

Subjects (All):

Relationship marketing.

Business referrals.

Business networks.

Customer relations.

Physical Description:

1 online resource (209 pages)

Edition:

Second edition, revised and expanded.

Place of Publication:

Oakland, California : Berrett-Koehler Publishers, Inc., 2016.

Summary:

Your Best Prospects Are Referred Prospects Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden rule in business--putting the relationship with your customer first, rather than just making the sale. This second edition adds a technique for creating a profile of your ideal customer and explains how to reach the tipping point on online reviews and testimonials so you can expand your business 24/7. Your customers, colleagues, and friends already know every new contact you will ever need to succeed. When you apply Tim Templeton's system, they will naturally refer those potential new customers to you.

Contents:

Cover

Half Title

Title

Copyright

Contents

Foreword

1 Being Authentic with a System That Resonates

2 The Combination to Referral Success

3 It's Who Your Clients and Associates Know

4 Categories and Avatars That Create Focus

5 Personal Connections That Are Compelled to Refer

6 A Philosophy and Process That Works for You

7 Social Proof Is a 24/7 Sales Force

8 Generating Referrals with a New Perspective

9 The Referral of a Lifetime

Appendix

About the Author.

Notes:

Description based on print version record.

ISBN:

1-62656-852-9

OCLC:

953656674