Building a successful social venture : a guide for social entrepreneurs / Eric Carlson, James Koch.

Format:

Book

Author/Creator:

Carlson, Eric Daniel, 1944- author.

Koch, James L., 1944- author.

Language:

English

Subjects (All):

Social entrepreneurship--Textbooks.

Social entrepreneurship.

Strategic planning--Textbooks.

Strategic planning.

Physical Description:

1 online resource (320 pages)

Edition:

1st ed.

Place of Publication:

Oakland, California : BK, 2018.

Summary:

This is the first book on creating and running a social enterprise to combine theoretical discussions with current cases from around the world, filling a huge gap in the literature. It serves as an eminently practical blueprint for those who wish to build, sustain, and grow social ventures. Building a Successful Social Venture draws on Eric Carlson's and James Koch's pioneering work with the Global Social Benefit Institute, cofounded by Koch at Santa Clara University's Miller Center for Social Entrepreneurship. Since 2003, over 200 Silicon Valley executives have mentored more than 800 aspiring social entrepreneurs at the GSBI. It is this unparalleled real-world foundation that truly sets the book apart. Early versions of the book were used in both undergraduate and MBA classes. Part 1 of the book describes the assumptions that the GSBI model is based on: a bottom-up approach to social change, a focus on base-of-the-pyramid markets, and a specific approach to business planning developed by the GSBI. Part 2 presents the seven elements of the GSBI business planning process, and Part 3 lays out the keys to executing it. The book includes "Social Venture Snapshots" illustrating how different organizations have realized elements of the plan, as well as a wealth of checklists and exercises. Social ventures hold enormous promise to solve some of the world's most intractable problems. This book offers a tested framework for students, social entrepreneurs, and field researchers who wish to learn more about the application of business principles and theories of change for advancing social progress and creating a more just world.

Contents:

Intro

Half Title

Title

Dedication

Copyright

Contents

Preface

PART I BACKGROUND

Chapter 1 Top-Downand Bottom-UpTheories of Social Progress

Conceptual Roots

Comparing Approaches to Poverty Reduction

Government and Philanthropy

The Role of Multinational Corporations: C. K. Prahalad'sThesis

The Informal Economy

Market Imperfections and Approaches to PovertyReduction

Advantages of Bottom-UpInnovation through SocialVentures

To Recap

Background Resources

Chapter 2 The Market at the Base of the Pyramid

The Size of the BOP Market

Poverty as a Concentrated Problem

Problems and Opportunities at the BOP

The MDGs: Improving Life Choices

The SDGs

Large-ScaleSystems Thinking

Market-Creation Requirements for Serving MarginalizedPopulations

Value Creation

Market Creation

Chapter 3 Paradigms for Social Venture Business Plans

The Purpose of Business Planning

1. Gaining Venture Capital Funding

2. Developing an Operational BusinessPlan

3. Business Model Generation

4. Formulating Business Strategies (The SocialEntrepreneur's Playbook)

The GSBI Paradigm: An Alternative for BuildingBetter Social Ventures

What Is Unique about Social Ventures?

Social Venture Snapshots

Grameen Shakti

Sankara Eye Care Institutions

GSBI Innovators

PART II MANAGING A SUSTAINABLE/SCALABLESOCIAL BUSINESS

Chapter 4 Mission, Opportunity, Strategies

Process

Mission Statement

Opportunity Statement

Key Strategies

Mission, Opportunities, and Strategies for Grameen Shakti

Mission, Opportunities, and Strategies for Sankara

GSBI Innovator Fundacion Paraguaya Self-SustainingAgriculture Schools (SSAS)

Exercises

Background Resources.

Chapter 5 The External Environment

Institutional Voids

The Economic Environment

The Legal/Regulatory Systems

Technology and the ICT Environment

The Community/Cultural Environment

The Natural Environment

External Environment Analysis for Grameen Shakti

External Environment Analysis for Sankara

External Environment Analysis for GSBI Innovator Build Change

Exercise

Chapter 6 The Target Market Statement

Step 1: Estimate the Total Available Market

Step 2: Define the Addressable Market

Step 3: Identify Market Segments

Step 4: Develop a Marketing Plan

Marketing Plan for Grameen Shakti

Target Market for Sankara

GSBI Innovator Digital Divide Data

Chapter 7 Operations and Value Chain

Partnerships

Value Chain

Operations and Value Chain for Grameen Shakti

Operations and Value Chain for Sankara

GSBI Innovator Equal Access International

Chapter 8 Organizationand HumanResources

Form of Organization

For-Profit

Nonprofit and Hybrid

Cooperative

Governance and Boards

Key Employees (Management)

Staffing Plan (Employees and Volunteers)

Organization Strengths, Weaknesses, Opportunities, and Threats

Organization and Human Resources Planning forGrameen Shakti

Organization and Human Resources Planning for Sankara

GSBI Innovator Industree Crafts

Chapter 9 Business Model

Process:The Four Elementsof a Business Model

Value Propositions

Income (Revenue) Drivers

Expense (Cost) Drivers

Critical Success Factors.

Unit Economics

Grameen Shakti Business Model

Sankara Business Model

GSBI Innovator Kiva

Chapter 10 Metrics and Accountability

Financial Resource Metrics

Organizational Resource Metrics

Transformation (Activity/Process) Metrics

Outcome Metrics

Impact (and Return on Investment) Metrics

Metrics Dashboard for Grameen Shakti

Metrics Dashboard for Sankara

GSBI Innovator Vision Spring

PART III EXECUTION

Chapter 11 Operating Plan

Steps in Developing an Operating Plan

Strategic Initiatives and MeasurableOutcomes

Tactics

Timeline and Resource Requirements

Budget

Cash Flow

Operating Plan for Sankara

GSBI Innovator Video Volunteers

Chapter 12 Financing

Funding Sources and Amounts

Valuation

Documents Used in Fund-Raising

Due Diligence

Investment Readiness

Sankara Investment Profile

GSBI Innovator Ziqitza Health Care Limited

Chapter 13 The Path Forward

Completeness of Vision

Mission, Opportunity, and Strategy (Theory of Change)

External Environment

Beneficiary (Market) Analysis

Ability to Execute

Operations and Value Chain Innovation

Organizationand HumanTalent

Business Model

Entrepreneurial Adaptation

Discontinuous Change in the Angaza Business Model

Entrepreneurial Adaptation at Husk Power Systems

Metrics, Accountability in Operating Plans, and Financing

Metrics

Operating Plans

Financing

Overcoming Market Failure

Combinatorial Innovation

Notes

Acknowledgments

Index

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

R

S

T

U

V

W

Y

Z

About the Authors.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-5230-9595-4