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International spa management : principles and practice / Sarah Rawlinson and Tim Heap.
- Format:
- Book
- Author/Creator:
- Rawlinson, Sarah, author.
- Heap, Tim, author.
- Language:
- English
- Subjects (All):
- Health resorts--Management.
- Health resorts.
- Physical Description:
- 1 online resource (209 pages) : illustrations
- Edition:
- 1st ed.
- Place of Publication:
- Oxford, [England] : Goodfellow Publishers Ltd, 2017.
- Summary:
- a sound and though guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following:* The spa industry* The spa consumer* The business of spas* Future directions.
- Contents:
- Intro
- 1 The Evolution of Spa
- Sarah Rawlinson
- 2 The Spa Industry Today
- Angela Anthonisz
- 3 Thermal and Mineral Springs
- Louise Buxton
- 4 Eco-spa: Sustainability Agenda in the Spa Industry
- Gaurav Chawla
- 5 The Wellness Industry: From Therapy to Hedonism
- Pascal Mandelartz and Isobel Stockdale
- 6 Principles and Practices of Spa Consumer Behaviour
- Iride Azara
- 7 Guest Service and the Guest Journey
- Lorraine Baker and Yvonne Huxley
- 8 Spa Operations Management
- Faith Samkange and Amon Simba
- 9 Selling the Total Spa Product
- 10 Marketing for the Spa Industry
- Eleni Michopoulou
- 11 Developing an Effective Human Resource Strategy in the Spa Industry
- Olivia Ramsbottom
- 12 Finance for the Spa Industry
- Tony Loynes and Victoria Rosamond
- 13 Training and Development in the Spa Industry
- 14 Strategic Management in the Spa Industry
- Tim Heap and Angela Anthonisz
- 15 Future Directions
- I Index
- _GoBack
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- Notes:
- Includes bibliographical references and index.
- Description based on online resource; title from PDF title page (ebrary, viewed March 23, 2017).
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-910158-71-2
- OCLC:
- 979064808
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