I have a strategy (no you don't) : the illustrated guide to strategy / written and illustrated by Howell J. Mallham, Jr. ; foreword by Jeff Leitner.

Format:

Book

Author/Creator:

Malham, Howell J., Jr., 1966-

Language:

English

Subjects (All):

Strategic planning.

Physical Description:

1 online resource (236 p.)

Edition:

1st ed.

Place of Publication:

San Francisco : Jossey-Bass, c2013.

Language Note:

English

Summary:

A smart and witty take on strategy . . . an essential business topic Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines ""strategy"" the same way. But they don't. Howell J. Malham Jr. has created a simply designed and illustrated book that goes straight to the heart of the issue. Through the largely facetious dialog of two line drawn colorful characters, this clever, irreverent book seeks to get everyone in the room on the same page using the same definitions for the same words. This is a crucial first

Contents:

Cover; Title Page; Copyright; Contents; Foreword; Acknowledgments; I Have a Strategy (No You Don't); Principal Sources; The Author

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

9781283978088

1283978083

9781118526590

1118526597

OCLC:

827210072